What Is Conversational Enrollment?

"The inquiry form converts less than 2% of website visitors. There's a better way."

Every private school has the same problem.

You spend money on marketing. Families find your website. They browse your programs page, check out campus photos, read about your approach to education. They're genuinely interested.

Then they hit the inquiry form.

It asks for their name, email, phone number, their child's name, grade, how they heard about you, and a message. It's buried on a single page, three clicks deep. It demands typing on a phone. And it gives the family nothing back — no conversation, no information, no next step. Just a "thank you, someone will be in touch."

98% of families who visit your website browse and leave without ever filling out a form. Your admissions team never knew they were there.

This isn't a marketing problem. Families are showing up — your website is doing its job. The problem is what happens once they arrive.

The form is the bottleneck.

We call the solution Conversational Enrollment.

Instead of a static form buried on one page, Conversational Enrollment puts a guided, branded conversation on every page of your school's website. When a family starts browsing, they're greeted immediately — not with a chatbot waiting for them to type a question, but with a warm, structured experience that feels like talking to an admissions concierge.

Here's what it looks like in practice

A family lands on your athletics page. Ebby greets them: "How can we help your family?" They choose "Explore Programs" — one tap, no typing. A short guided flow follows: what matters most to your family? What grade? When are you hoping to enroll? Fifteen seconds of taps, zero friction.

Then something different happens. Instead of collecting their information and disappearing, Ebby delivers a personalized pitch — using your school's own content — matched to exactly what they said they care about. If they flagged athletics and strong academics, they see content about your sports programs and curriculum. Not a generic school overview. A response that feels like it was written for them.

From there, they can book a campus visit, schedule a call with admissions, request information, or sign up for a shadow day — without leaving the conversation. And if they still have questions? The AI answers them using your school's actual materials. What's tuition for 3rd grade? What does a typical day look like? What financial aid is available? It knows, because it's trained on your content — and it remembers what the family already shared, so every answer is personalized.

What your admissions team gets — and why it matters

Your admissions team gets the lead immediately: name, email, grade level, what matters most to that family, and the next step they chose.

That changes everything about the first conversation.

With a traditional inquiry form, admissions is starting cold. They know a name and maybe a grade level. The first call is spent gathering basic information the family already wishes they'd given less of. It's transactional, and families can feel it.

With Conversational EnrollmentYour admissions director already knows this family before they pick up the phone. They know the grade, the timeline, and — critically — what matters most to them. That first call isn't an intake interview. It's a continuation of a conversation that's already been personalized: "I saw you're interested in our athletics program and looking at a fall start — let me tell you a bit more about what that looks like for families like yours."

That level of preparation doesn't just feel better. It converts better. Families who feel heard in the first conversation are far more likely to show up for the campus visit — and far more likely to enroll.

Before and after

Old way

Family visits → browses three pages → finds the inquiry form → leaves → you never knew they were there.

Conversational Enrollment

Family visits → Ebby greets them → guided qualification → personalized pitch → AI answers questions → campus visit booked → qualified lead in your dashboard.

Same traffic. Same marketing budget. Completely different outcome.

The math isn't complicated. If your website gets a few hundred visitors a month, even a modest improvement in conversion means more families in your pipeline, more campus visits, and more enrolled students. One new enrolled family pays for a full year of Ebby.

That's what Conversational Enrollment is: a better first conversation with every family who finds you.